Rice Plus — Charlotte Chan

RICE+

2026
Speculative
Identity, Workshop

Translating the verbal dynamics of economy rice into a systematic yet homey visual language; a London-based brand.

Economy rice (a.k.a. mixed rice, Cai Png, 菜贩, Nasi Campur) is a business model popular in Southeast Asia. Consumers choose dishes to accompany rice, where prices are compartmentalised based on the type of dish chosen—for example, vegetable dishes are the cheapest and meat ones cost more. It's a popular option among the working class, where its appeal lies in low prices and variety.

Born out of a dissatisfaction with the UK’s cold supermarket meal deals and a personal love for rice-based eating habits, this project examines the tension between the lunchtime crowd’s efficiency-based needs as well as the wants of homeyness and reprieve that a hot meal provides.

Image from 台湾ラボ

On traditional economy rice storefronts, only the costs and not the names of the dishes are denoted. The ordering process is hence visually-driven, where consumers typically point and order in a fashion of, “Can I have this, plus that and that.”

RICE+’s identity system was driven by this verbal culture and simultaneously inspired by Chinese-script menu boards; the character’s square forms naturally give rise to grid systems where visual efficiency is enhanced.

Building on the aforementioned inspiration of Chinese-script menus, the foundation of the identity developed into square pictographs that observes economy rice’s ordering language. Illustration and lo-fi processes like risoprinting then became intrinsic to the system’s visual language.

+LUCK Party food workshop

In line with RICE+’s spirit of promoting food as nourishment past the dietary, this food-sharing and cooking workshop builds community and self-sustenance in its customers. Two 3-hour sessions were run in June 2026 where potluckers exchanged dishes and stories and at the same time learned a new recipe from a pre-appointed Chef of the day.

Identity process flip-through