Eh! Got Hear Before?



Art Direction, Video Production, Music Production
2023
Client:
Singapore Brand Office
The idyllic reputation Singapore has can be chalked up to an intentional national branding, an intention that extends even into the country’s national education. As a result, many local youths feel detached from an ‘authentic’ Singaporean identity as they struggle to connect to experiences beneath this sanitised surface image.

“Eh! Got hear before?” is a TikTok short-video series that uncovers the niche history of Singapore, storytelling with local slang and humour to encourage youths to be more curious about the country they reside in.












EYGHB? Video series

Siglap Road


Emerald Hill

Hawker Culture

(Unpublished video) Bugis Street






Produced songs – We will get there, Home, Singapore Town

Instrumental covers

Covers inspired and produced from iconic Singaporean tunes—We will get there, Home, Singapore Town

[Click each disc to listen!]




Project credits

Team lead – Charlotte Chan
Video Production – Charlotte Chan, Farah Kamilia Bte Ithnin, Shannon Tan
Music Production – Charlotte Chan
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