Taste; an exploration of food locale storefronts and class significations

Taste is fundamentally part of consumption in two senses, through the ingestion of food and with intaking culture in everyday life. The two are intrinsically linked as socio-cultural conditions shape our capacities to choose what—or where—to eat, in which our choices are fundamentally shaped by class positions and distinctions. The storefronts of food locales often stand as the first touchpoint in this consumption process and are situated as the subject of this research.
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ContentsIntroduction
  • Geosocial background
  • Graphic Design Frameworks

Analysis
  • Colour
  • Typography
  • Illustrations and Imagery
  • Spatial Hierarchy and Information
  • Elements together
Case Studies in Visual Vernacular
  • English Pubs and Heritage Vernacular
  • Reappropriating Diasporic Vernacular

Conclusion